Client: Lollipop Moon (Concept)
Scope: Brand Identity, Visual Design
Industry: Food & Beverage / Consumer Goods
Scope: Brand Identity, Visual Design
Industry: Food & Beverage / Consumer Goods
Lollipop Moon is a fictional hand-crafted ice cream brand developed as a conceptual branding project. The goal was to create an identity that evokes nostalgia, joy, and a sense of playful wonder, capturing the emotional experience of enjoying a classic treat.
I designed a vibrant visual system using bold colors, whimsical illustration, and expressive typography to convey warmth and approachability. The branding was intentionally lighthearted, aiming to feel both memorable and emotionally engaging across packaging and brand touchpoints.
This project highlights my ability to build cohesive brand identities from concept to execution, using storytelling and visual design to create strong emotional connections between a brand and its audience.
