Client: Mike & Sophie (Self-Initiated / Ongoing)
Scope: Brand Development, Content Strategy, Video Production, Graphic Design
Industry: Fitness / Digital Media
Scope: Brand Development, Content Strategy, Video Production, Graphic Design
Industry: Fitness / Digital Media
Mike & Sophie is a fitness-focused YouTube channel co-created and operated with my wife, built around the mission of making workouts fun, approachable, and engaging for a broad audience. I oversee the full creative and production process for the brand, managing all visual and editorial execution end to end.
My role includes video editing in Adobe Premiere Pro, along with the design of custom on-screen graphics, animated elements, workout overlays, thumbnails, channel banners, and branded assets using Adobe Illustrator. Every visual component is intentionally crafted to maintain brand consistency, enhance clarity, and elevate the viewer experience across long-form videos and short-form content.
Beyond production, I contribute to overall content strategy and brand direction, ensuring the channel’s visuals and storytelling align with audience expectations and platform best practices. The result is a cohesive, high-energy digital brand that blends movement, music, and design.
The channel has grown to 51,600+ subscribers with 2.5M+ total views, demonstrating the effectiveness of a consistent visual system, audience-focused storytelling, and scalable content strategy.
