Client: Coffee & Plants (Concept)
Scope: Brand Identity, Logo Design, Packaging, Menu Design
Industry: Hospitality / Food & Beverage
Scope: Brand Identity, Logo Design, Packaging, Menu Design
Industry: Hospitality / Food & Beverage
Coffee & Plants is a conceptual coffee shop rebrand focused on creating a modern, welcoming identity rooted in warmth, nature, and community. The goal of this project was to explore how a refreshed visual system could elevate the customer experience while clearly expressing the brand’s unique personality.
I developed a logo that thoughtfully merges a coffee bean and a palm tree, symbolizing the blend of comfort, energy, and plant-inspired ambiance that defines the space. Supporting brand assets included custom coffee cup designs and a menu system designed to feel approachable, cohesive, and easy to navigate.
The resulting concept presents a flexible visual identity that could seamlessly extend across in-store touchpoints and branded materials. This project highlights my ability to translate brand values into cohesive design systems that enhance atmosphere, reinforce identity, and support an engaging customer experience.
