Client: American Museum of Natural History (Concept)
Scope: Rebrand & Exhibit Campaign
Industry: Education / Cultural Institution
Scope: Rebrand & Exhibit Campaign
Industry: Education / Cultural Institution
The American Museum of Natural History (AMNH) is one of the world’s most respected institutions for science, education, and discovery. This conceptual project explored how a refreshed visual identity and marketing campaign could modernize the museum’s storytelling while honoring its rich legacy.
I developed a contemporary logo direction and a cohesive campaign system for two flagship exhibits - Serengeti and Dinosaur Discoveries. The work focused on creating a flexible visual language that could scale across signage, posters, and digital touch points, while clearly communicating each exhibit’s unique narrative.
The concept emphasizes clarity, curiosity, and accessibility, blending modern design principles with educational storytelling. This project highlights my ability to translate complex subject matter into engaging, audience-focused visual systems that strengthen brand presence and enhance visitor experience.
