The American Museum of Natural History (AMNH) in New York City is renowned as one of the world's most prestigious natural history museums. For this project, I developed a conceptual rebrand featuring a modern logo and a cohesive marketing campaign for two of their standout exhibits: Serengeti and Dinosaur Discoveries. This work showcases my ability to blend creativity with storytelling, highlighting the museum's rich heritage and inspiring curiosity through fresh, engaging visuals.